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Social Media Marketing for Music Artists

by Wyshmaster Beats

February 10, 2020

Promoting your music using social media is very important if you want to be successful. The more eyes you can get on you, the more successful you will be as a music artist. In today’s article, we will talk about social media tactics that will allow you to grow your page. Contrary to many popular beliefs, growing your social media is very easy. The reason why many people think it is so difficult, is because it requires time and effort.

If you’re willing to put in some hours into your social media regularly, you will grow your fan base without a doubt. Don’t let perceptions from other people dictate how successful you’re going to be as a music artist; all you need is consistency and the right knowledge. Regardless of what social media platform you will be using, these tips will work on all of them. We recommend you to be on as many social media platforms as possible; this gives you a better chance of getting recognized. With that being said, let’s talk about the first tip, which will help you to grow your social media.

Profile optimization

Make sure that your profile is appealing to the viewer’s eyes. More specifically, you need to make sure that your profile gives out a great vibe. The colors of your photos on your profile should be harmonious and should flow with the page. You also need to make sure that you are covering as much real estate as possible on your profile. For example, if you are using Facebook, then make sure that your Facebook page has a great cover photo. Most importantly, the images you are planning on posting should have some relation to your music.

The second thing would be to have a great bio. Make sure you have all of your business emails on your bio. This will allow you to present yourself as a serious musician, a crucial step to optimize your profile. Also, make sure that you keep your bio as concise as possible, this will give you a neat look to your profile overall.

The last step would be to keep posting stories on your Instagram page. This will increase your engagement rates. You can have all the followers in the world, but if they’re not engaging with you, then there’s no point. Make sure that you always have at least a couple of stories on your page, and you should be getting the engagement you happen to be striving towards.

Social media marketing for music artists

Once you have optimized your profile, it will be now time to grow your page. Growing your page isn’t as hard as many people think; however, there is some work required from your end. The first step when it comes to growing your page would be to always engage with the community. For example, be the first one to comment on the big music pages. You can see many rappers commenting on big pages, and it is helping them to get more followers regularly. You don’t have to write comments such as “check out my new single” as it would make you sound extremely spammy and unprofessional.

What you can do is comment something related to the post, if the famous page has posted something about Drake, then make sure that you express your opinion. Expressing your opinion in the comment section will get like-minded people to engage in your comment, and most of the time, follow your page. You can do the same thing with Twitter if a famous profile talks about a famous rapper and make sure to reply or retweet. The key to the step would be to be consistent, and as early as possible. The earlier you are in the comment section, the higher the chances you will have of getting more eyes on to you. The only problem with big pages would be that they get insane amounts of engagement.

Which would mean that if you’re late in the comment section, The likelihood of you getting recognized would be very low. Following the big music page will help you, as you will get the notification of the posting right away. The second advice would be to post regularly, posting at least twice or twice a day will give you a better engagement rate. You can post things such as your latest single, giving them a little sneak peek. Or you can also post some backstage stuff, which will get more people engaged. Take a look at Drake’s page, not only does he post about music, but he posts about his lifestyle, which is very corresponding to the music. Post about your lifestyle, show people what you’re all about, this will help your followers to relate with you more.

You can also use paid marketing to grow your page; you can use Facebook and Instagram to target people specific who enjoy your music genre. This is the easiest way to get a lot of traffic onto your music, or you can ask big pages to post your music. Most of the time, if they like your music, they will post it for free. But if you are very new, then we recommend you pay for a shoutout which will allow you to get more visibility. Many rappers who are just starting will do that, as it will enable them to grow their following and to get people to respect the artist. If you don’t have the money for paid advertisements, then don’t worry. Use the tips above to grow your page. Once you have more money, you can start using paid ads.

One way to get free shoutouts would be to do a shoutout for a shoutout, find a fellow musician who is in the same genre as you and has the same amount of following. You can ask them to promote your page, and in return, you will promote their page. This will be a win-win situation for you both, as you both will be gaining new followers. Try and find as many people who have the same amount of following as you, and message them asking them for shoutout for shoutout.

Make sure to go live regularly on your Instagram or other platforms, and this will allow you to build a stronger bond with your fans. When you have a stronger relationship with your fan, not only will you get them to engage more with you, but you will get a much better word of mouth. Believe it or not, most people start liking a certain rapper because their friends and family have recommended them. When you go live, make sure to answer as many questions as you can. This will not only make them feel special but also feel connected with your music. Going live once or twice a week can be a great idea, always announce that you will be going live a couple of days before.

Be visible

If your goal is to grow quickly and to get the most amount of views, then we recommend you to be more visible. What does visible mean? Visible means that you are on every single social media which is available. We can understand how hard it can be to post on every single social media platform. However, if you’re committed to growing your fan base, then we recommend that you are at least on the top 5 social media platforms. The top 5 social media platforms are Instagram, Facebook, YouTube, Twitter, Tik Tok

These are the top 5 social media platforms we think will help you tremendously. You should consider posting on Tic Tok. Many people are going on to Tik Tok to be more successful with their social reach. Tik Tok is still a new platform, but you can see great success by posting regularly. If you want to get a quick following, then we recommend that you get on Tik Tok. Overall, you need to make sure that you are on every single social media allowing you to be more visible. Being visible is the key to success, when it comes to growing a fan base on social media.

Final verdict

If you follow the steps above, you should have no problem growing your fanbase. The primary key here would be to be as consistent as possible. Most artists are not consistent with their posting, which is why they don’t see success. Make sure that you’re posting every day, and you are following those tips above every day. Don’t get discouraged if you do not see the results from the get-go. If you put in some time and effort, you will succeed. You have to believe it is coming. No one became a successful artist by giving up. If you’re serious about being a musician, then make sure you are consistent with everything that you do and that you believe in yourself. The primary key to success would be to know that your music is amazing and that you are always trying to do better every single day.